Arc'teryx
In collaboration with Upthere Atheletics, I was able to craft a concept to launch the Winter range for Arc in 2024. True to form, I took the open brief, gathered some talent and headed for regional Vic.
We spent three days on the road, hitting two states and 2500km from Salt flats and desert landscapes to sand dunes, pine plantations and dormant volcanoes. These images perfectly express my vision as a photographer - loose imagery that puts the emphasis on talent within a landscape, a story of two tales…the land and us.
